After some long months of negotiations, Microsoft and Yahoo! eventually agree. The publisher and the Internet giant recently signed an agreement on search and online advertising. Target clearly identified counter the hegemony of Google on the Web. The two new allies do not hide. « We have the means to compete with Google, which owns 70 % Of online research “Announces Carol Bartz, the CEO of Yahoo, in a video statement. Steve Ballmer adds: « Our alliance will enable us to create an issue 2 more strong and increasing competition in the field of research. ”
Two heavyweights of the Internet marry.
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Bing embarked on Yahoo!

In this partnership signed for a period of ten years, the roles are clearly defined. A Yahoo! responsible marketing of advertising space in the form of sponsored links (displayed with search results). At Microsoft, the Internet search. It must be said that the firm founded by Bill Gates has an asset size with Bing, Its new search engine. If it has not yet given the full measure of its capabilities in France, the U.S. version, which was adjoined many services through local partnerships, received good reviews. Launched May 28 overseas, Bing late June already captured 8.4% of requests made in this country, behind Yahoo! and 19.6%, according to Comscore.

Therefore, when a user will type a query on the portal Yahoo, is the algorithm that Bing will be at work. Microsoft intends to offer more relevant results by incorporating its own engine technology research his new ally.

Except in the research, the agreement between the two giants will be transparent to the user. Software Best places like Yahoo! Mail or Windows Live Messenger, will not be affected by this partnership, each company still full control of its innovations. « Yahoo! remain a strong and independent company “, Proclaims Steve Ballmer.
Yahoo!, Heavyweight sponsored links against Google

The other major component relates more particularly advertisers. Yahoo! resume marketing the full listings for the two brands. The two companies will share profits. « We will establish an exclusive sales force for both companies, allowing advertisers to buy time and money “, Said Carol Bratz.

Sponsored links are a major challenge for both partners. These ads are almost all of Google’s revenues. The AdWords enabled him to achieve a turnover of 3.65 billion in the second quarter of 2009, plus $ 1.68 billion generated by AdSense (ads shown on partner sites).

In support of its sponsored links, Microsoft will provide an annual income of 500 million dollars for Yahoo!. The portal said that operating profit will be improved to 275 million dollars a year.

Finally, the two companies expect that this agreement will be fully operational two years after the approval of anti-competitive. What allowed free rein to Google for a while yet.